BSB50420 Leadership and Management : Social Media Marketing

BSB50420 Leadership and Management : Social Media Marketing

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BSB50420 Leadership and Management

Question

Case Study: Scenario

APC Sharing is a transportation sharing company based in Australia. It runs electric scooters, electric bikes, and car-sharing systems in various cities in Australia. This company has been operating successfully for the last two years; however, the level of competition in the market is expected to increase due to new entrants in the market.

Therefore, APC Sharing decided to initiate the following

• Marketing department: is engaged with social media marketing and, each month, different sales promotions will be conducted through the social media networks.

• Five more employees will be employed and be placed in the marketing department to support their activities.

• The budgets for the marketing department are expected to increase by 20%.

• For social media marketing, relevant training will be organised and provided.

• Accounting department: aims to support the marketing department by promptly approving the budgets and reimbursements and analysing efficiency for the marketing activities.

1:In the first place, complete the following table provided by the marketing department. You are required to complete the BUDGET column under 2021 only!!! (PC 1.1 PE 1, KE 1, 6.1,MM 6.3)

Marketing Department

2: You are required to calculate the maximum funds (budgets) available for the marketing department in accordance with the scenario. (PC 1.2 PE 2, PE 6) 

3: You have a meeting with the marketing department. You will need to explain the initial budgeting for the marketing department in 2021, and whether the initial budget exceeds the maximum budget for the department. (PC 1.2)

4: You are now required to provide recommendations on equipment purchases and sales support tools for the marketing manager. Provide your recommendation on how the marketing manager may reduce the budgets for equipment purchase and sales support tools. (PC 1.3 PE 4)

5: After the meeting with the marketing manager, the manager informed you of the followings:

• All new equipment in 2021 will be on a lease contract.

• The Sales Support tools will be only rented out when sales promotion is on.

Due to the changes in the plan, the budget is to be adjusted with the following information:

• The lease costs for the new equipment in 2021 is estimated at approx. $8,000 per month.

• The expected total rental costs for the sales support tools for the year 2021 are estimated at approx. $88,000 for 20 sales promotion activities.

BSB50420 Leadership and Management

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