BUSI690 Policy and Strategy in Global Competition:Liquidity Ratios

BUSI690 Policy and Strategy in Global Competition:Liquidity Ratios

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BUSI 690 Policy and Strategy in Global Competition

Questions:

Case Study:

Assignment Instructions

Complete a case study of Amazon (your instructor will assign the specific company for the case study at the beginning of Module 2) .  You will find the case in the case section of the text.

A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume you are a consult asked by the Amazon to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.

The completed case study must include these components, portions will be submitted over modules 5, 6, and a final compilation in module 8.

  • Cover page (must include the company name, your name, the date of submission, and a references page; the document must follow current APA guidelines)
  • A total of 12 – 15 pages (for all three parts, combined) of narrative text, this does not include the financial statements, reference pages, or matrices
  • Reference page (follow current APA guidelines)
  • Historical Financial Statements, Proforma Financial Statements, NPV Calculations and a Cost Sheet for the strategy in an Excel document
  • Matrices, which must be exhibits/attachments in the appendix and not part of the body of the analysis (The Strategy Club has excellent templates/examples for exhibits and matrices:

Deliverables for Case Study:  Historical Financial Analysis Assignment

  1. Historical Financial Statements (Income Statement, Balance Sheet and Statement of Cash Flows) from the 3 most current years for the firm.  These should be downloaded from the SEC website.

    The financial statements must include horizontal (shown between the years) and vertical analysis (shown to the right of the last year of historical data).

  2. Ratio analysis for the ratios shown on Table 1 in the Guide to Case Analysis (CA) of the textbook:
    1. Profitability ratios
    2. Liquidity ratios
    3. Leverage ratios
    4. Activity ratios
    5. Price-to-earnings ratio
    6. The changes between years are included in the calculations.
  3. Competitor ratios to compare with the ratios that were calculated in item 2.  These should be included on the same tab as the ratio analysis for the firm.
  4. Financial analysis should include comparisons to the firm’s main competitor as well as to the industry.  How does the financial position of the firm influence the strategic direction of the company?

    This section should not be used to define what each ratio is rather it should clearly provide analysis based on the calculations as to the strategic choices and implications of the firm’s financial position.  A compare and contrast with the main competitor should be included in this section of narrative.

BUSI 690 Policy and Strategy in Global Competition

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