Columbia College MGMT 330 Research Paper Assignment Purpose:

Columbia College MGMT 330 Research Paper Assignment Purpose:

Columbia College


MGMT 330 Research Paper Assignment


Purpose:


This assignment will provide you an opportunity to examine the impact of effective management on the overall


success of an organization.


You will need to utilize resources available through the library and other sources


(including the internet) to obtain information.


You will be required to examine an organization from a variety


of points of view with a focus on its leadership, management style, ethics commitment, strategies and strategy


execution.


In your paper you should discuss and identify as many Principles of Management concepts as


possible.


Conclusions should be drawn regarding the effectiveness of the use of the broad range of management


tools and their impact on the success of the company.


In class you will present the summation of your paper as


well as your specific, critically thought out conclusions.


Introduction:


It has been a belief for many years that the long-term success of an organization is based largely on the quality


of its management.


Much has been written about the “Search for Excellence,” “The Quest for Quality,” “The


Sustainable Competitive Advantage.”


All this research and all the studies of the “100 Best Companies,” have


eventually focused on the importance of the quality of management.


Nothing seems to have a greater impact on


the financial returns, shareholder value or employee satisfaction than the quality of the organization’s


management.


Your challenge is to select a company you can examine from the variety of perspectives covered in this course.


Most specifically, these include


POLC


, Planning, Organizing, Leading, and Controlling.


You will examine the


company you select utilizing a variety of research sources: business publications, the company’s own external


and internal communications, the mass media, etc.


Directions:


Select a publicly traded US company. Companies in the Fortune 500 are strongly suggested. Ideally select a


company that has had new management since 2000.


Research the top management of the organization and


detail the strategies that they advocated to help grow the company. As many companies had problems starting


around 2008 – 2010 which led to lay-offs and retrenchment, that may be a good period to focus on how


management helped move the company through those difficult economic years. Examine the critical issues that


the organization faced, and detail the strategies employed to mitigate them.


All top managers are not


successful.


If the company you choose employed strategies that failed, detail the failure and add analysis as to


why it failed and what may have been done to foster success.


Items that should be discussed with your selected company include:


o


Mission and Vision


o


Values and Ethics


o


Organization structure and culture


o


Leadership style and motivational style


o


Overall measurements of success for this company

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