Cost Plus And Value Based Pricing

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AC3059 Financial Management

Task

This Assignment assesses the following module Learning Outcomes (Take these from the module DMD):

LO1 – Demonstrate the need for financial planning and measurement to justify survival, growth, profitability, and social objectives.

LO2 – Understand the role played by the costs incurred in a business organization, driven by financial controls.

LO3 – Articulate the different types of costing systems available, and the suitability of each in differing situations.

LO4 – Apply relevant measures for financial controls and planning.

Assignment Brief:

You are to prepare and submit 1,000 words (+/- 10%) written report and a 6 minutes presentation (recorded) supported by a PowerPoint presentation of maximum 5 slides (excluding the front cover, the agenda and greetings).

Report – Research Based Task

“Among the primary functions of cost/management accounting systems is the allocation of costs to products”. Product costing is a key activity for any business. Using appropriate illustrations and citations from the literature, define and critically discuss the two most relevant pricing methods namely cost-plus pricing and value-based pricing. Then, analyse the relationship that exists between product costing and the two most relevant pricing methods (namely cost-plus pricing and value-based pricing).

To conclude, critically discuss and evaluate the advantages and disadvantages of each pricing strategy.

Presentation – Application Task

Consider one product of your choice from Appendix I and prepare a presentation. In the first part of the presentation you are to appraise the product costs and to discuss the cost structure of the product to allow the audience to gain insight into the problem.

Then, in the second part of the presentation, advise the top management by suggesting and justifying one pricing strategy (e.g. cost-plus pricing or value-based pricing) that can contribute to the profit maximization and critically discuss and evaluate its the major benefits and the drawbacks.

In the light of this, give your personal opinion for the outlook of this company over the next 12 months in respect of the future costs and revenues incurred by the company.

AC3059 Financial Management

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