ENG111 College Composition: Advertisement Rhetorical Analysis

ENG111 College Composition: Advertisement Rhetorical Analysis

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ENG 111 College Composition

Questions:

Commercial/Advertisement Rhetorical Analysis Extra Credit Directions: Find a TV commercial/advertisement. Write a review of the commercial/advertisement itself, and how it appealed to logos, ethos, or pathos of readers/viewers.

Additionally, explain what you believe to be the concept or purpose of the advertisement, and whether or not it was successful in convincing you about the product, service, person, etc. Interpret the language and images used in order to understand how these things are used to put forth an implicit message.

Aim to include background information to provide a context for your reader. You will need to write this in paragraph form, containing a clear introduction, body, and conclusion.

Consider the following information when writing your piece: 

What is the advertisement/commercial for Explain the premise for readers who may have not seen it. Use descriptive language to give details about the commercial or advertisement in question. ?

How did it appeal to logos, ethos, or pathos? Did you like the commercial Explain your answer. Was it successful in convincing you to buy or do something Explain why or why not. ?

Did you have former knowledge about the “item” in question? If so, did this affect your reaction to the ad/commercial? Explain your answer.?

Were there slogans, mascots, or recognizable people in the ad? What effect did they have? Who is the intended audience for this specific advertisement? Was it effective in communicating to that audience? 

Include where you saw/found the commercial, and the link to the commercial, if available. You may not use any commercials we discussed in class. ? Include the appropriate heading and your word count at the end of the piece.

ENG 111 College Composition

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