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GSBS6002 Foundations of Business Analysis
Task:
The purpose of this assignment is to get you to complete comprehensive research for your company analysis. You will write a paper that provides basic research about your company. Use headings to organise your paper. Be careful to avoid plagiarism.
1. Write a summary business description of your company. You may use any information source but do not copy information. The writing must be in your own words. Length 3-4 paragraphs.
2. Write a summary of the information (length 4-6 paragraphs) you have found including:
a. Company products
b. Management
c. Culture (mission, values)
d. Employee benefits
e. Employee attributes – what the company is looking for in its employees and what kind of employee would be happiest working there.
f. Copy the yearly income statement, the yearly balance sheet and the financial ratios to include as part of this paper. Provide commentary about the value of each item. Commentary length: 3-5 paragraphs.
g. Cite all the sources using correct format.
Evaluating Research
The key to business research is to find recent information. For most business topics, information older than twelve months may not be very useful. Second, evaluate sources for credibility. If it is one of the major business publications, it will be fairly reliable (although they have been known to be wrong) but may be biased. If it is a company publication or industry association publication, assess how good the information is. The mission of an industry group is to promote the industry. Their information might paint a much brighter picture than is actually the case.
CARS (credibility, accuracy, reasonableness and support) is a simply acronym that helps evaluate research. You can create a rating scale to evaluate each of your sources of information.
A summary check list is provided in the following table. Students rate their articles on a scale of 1 (lowest) and 4 (highest) of each of the criteria.
You must provide reasons for your ratings when submitting a CARS as part of an assignment.
Check List for Evaluating Research
Credibililty
Author’s education or experience relevant to issue
Contact information given
Organisation the author belongs to or the website belongs to is reputable and unbiased on issue
Author has reputable position
Author has good reputation
Periodical is of good quality in content and presentation
Anonymous author
No contact information
Periodical not well-known
Reviews are mostly negative
Author is not convincing
Writing contains bad grammar and numerous misspelled words
Accuracy
Up-to- date information – dates are current
Looks at the last year of any historical data –
Does it include latest year?
Comprehensive – many sources of data, cites all relevant sources of information
Considers the audience for the information
Use of vague or sweeping generalisations. Limited information or sources.
Limited coverage of topic Hidden messages of persuasion inappropriate for audience
Reasonableness
Fair – presents other side
Angry or spiteful tones
Objectivity – control biases, any conflict of
Conflict of interest interest is disclosed
Moderateness – most truths are ordinary. (Some Sweeping statements truths are not but check to see if they are real).
Consistency – writer avoids contradictions
Writer exaggerates or over claims
World view – writer identifies his/her religions,
Writer obscures his/her biases and viewpoints
GSBS6002 Foundations of Business Analysis
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