GSBS6002 Foundations of Business Analysis : The Yearly Income Statement

GSBS6002 Foundations of Business Analysis : The Yearly Income Statement

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GSBS6002 Foundations of Business Analysis

Task:

The purpose of this assignment is to get you to complete comprehensive research for your company analysis. You will write a paper that provides basic research about your company. Use headings to organise your paper. Be careful to avoid plagiarism.

1. Write a summary business description of your company. You may use any information source but do not copy information. The writing must be in your own words. Length 3-4 paragraphs.

2. Write a summary of the information (length 4-6 paragraphs) you have found including:

a. Company products

b. Management

c. Culture (mission, values)

d. Employee benefits

e. Employee attributes – what the company is looking for in its employees and what kind of employee would be happiest working there.

f. Copy the yearly income statement, the yearly balance sheet and the financial ratios to include as part of this paper. Provide commentary about the value of each item. Commentary length: 3-5 paragraphs.

g. Cite all the sources using correct format.

Evaluating Research

The key to business research is to find recent information. For most business topics, information older than twelve months may not be very useful. Second, evaluate sources for credibility. If it is one of the major business publications, it will be fairly reliable (although they have been known to be wrong) but may be biased. If it is a company publication or industry association publication, assess how good the information is. The mission of an industry group is to promote the industry. Their information might paint a much brighter picture than is actually the case.

CARS (credibility, accuracy, reasonableness and support) is a simply acronym that helps evaluate research. You can create a rating scale to evaluate each of your sources of information.

A summary check list is provided in the following table. Students rate their articles on a scale of 1 (lowest) and 4 (highest) of each of the criteria.

You must provide reasons for your ratings when submitting a CARS as part of an assignment.

Check List for Evaluating Research

Credibililty

Author’s education or experience relevant to issue

Contact information given

Organisation the author belongs to or the website belongs to is reputable and unbiased on issue

Author has reputable position

Author has good reputation

Periodical is of good quality in content and presentation

Anonymous author

No contact information

Periodical not well-known

Reviews are mostly negative

Author is not convincing

Writing contains bad grammar and numerous misspelled words

Accuracy

Up-to- date information – dates are current

Looks at the last year of any historical data –

Does it include latest year?

Comprehensive – many sources of data, cites all relevant sources of information

Considers the audience for the information

Use of vague or sweeping generalisations. Limited information or sources.

Limited coverage of topic Hidden messages of persuasion inappropriate for audience

Reasonableness

Fair – presents other side

Angry or spiteful tones

Objectivity – control biases, any conflict of

Conflict of interest interest is disclosed

Moderateness – most truths are ordinary. (Some Sweeping statements truths are not but check to see if they are real).

Consistency – writer avoids contradictions

Writer exaggerates or over claims

World view – writer identifies his/her religions,

Writer obscures his/her biases and viewpoints

GSBS6002 Foundations of Business Analysis

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