GSBS6481 International Business Strategy: Venture In Vietnam

GSBS6481 International Business Strategy: Venture In Vietnam

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GSBS6481 International Business Strategy

Questions:

Drawing on your experience in the Coopers case study and on your knowledge of relevant topics in Business Strategy and Analysis, answer the following question/s concisely but comprehensively. Your main task in this part of the assesment is to draw on one leg of the strategy tripod – the institutional considerations of business strategy and performance – in explaining how a firm like Coopers can take advantage of business opportunities in different markets. This time, Coopers wishes to expand to Vietnam by forming a strategic alliance with a local Vietnamese brewery although Coopers is aware of the business risks associated with this plan. Coopers’ CEO has requested you to prepare for him a written report of your analysis on the potential issues shown below that the firm needs to consider before embarking on this strategic project in Vietnam.     

a.    Identify and discuss briefly the relevant two (2) formal and two (2) informal institutional factors that Coopers must consider in its plan to venture in Vietnam. In your analysis, 

i.    identify and discuss concisely the specific types of business risks (one type of risk for formal and one type of risk for informal institutions) that may arise from the institutional factors that you have identified above. 

ii.    for all of the identified institutions above, explain concisely whether they have enabling or constraining role in the strategic position of Coopers.

b.    Describe briefly the strategy called strategic alliance and identify two specific forms of strategic alliance that you think is relevant for Coopers. In your brief discussion,

i.    explain systematically and concisely how a business strategy called strategic alliance can enable the firm to shape or influence its institutional environment.

explain systematically and concisely in what way strategic alliance can be considered as a strategic mechanism that shows the strong influence of institutional environment on the strategic position and performance for firms like Coopers.

You have just joined the management training program of KPMG – a leading management consulting firm in Australia. In one of your strategic planning exercises in KPMG’s Melbourne office, you were assigned to work with a team of management development specialists whose task was to advise Accor Hotels in their strategic expansion in Australia. Accor Hotels is one of the leading hotel chains in the world. Your team’s main task is to highlight the importance of resources or capabilities in shaping the strategic choices of Accor Hotels. Accor needs a written report of your team’s analysis and findings on the following:  

a.    Drawing on the resource-based view of the firm (RBV), discuss concisely the importance of intellectual capital (IC) in enabling Accor to expand in Tasmania via a joint venture with a local hotel. In your report, highlight the following: 

i.    Discuss concisely one relevant and specific form of capability for one (1) dimension only of the IC framework

ii.    Discuss concisely the role of this IC-specific capability in the generic value chain of Accor

iii.    Discuss concisely how the strategy called joint venture will enable Accor to develop the IC-specific capability you have identified above in order to engage in any one (1) of the LLL entrepreneurial strategies

You have just been hired as a business development specialist by Kraft Heinz Company – a leading manufacturer of food products in the world. Your immediate supervisor – a chemical engineer by profession – is seeking your advice as an MBA, on the critical elements of conducting an industry analysis. Present your written advice on the following questions: 

a.    Which industry framework do you strongly recommend to your manager in order to identify the key forces shaping an industry? Describe briefly this framework and its basic elements and discuss briefly its implications in terms of strategic decision-making.

b.    If you will recommend to Kraft Heinz Company to implement any one (1) of Ansoff’s strategies, discuss concisely how this strategy is or can be influenced by the industry forces following the framework identified in item ( a )  above. Focus on 2 key industry forces only in your discussion. 

c.    Explain briefly how corporate social responsibility will enable Kraft Heinz to address any 2 of the industry forces. You may cite examples.

GSBS6481 International Business Strategy

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