The written report should be in the format of a business report including the following sections:
Operations plan – Identify the problem and discuss the business opportunity that may address it, showing an understanding of the market and potential customers. Also discuss (as appropriate) business details, registration details, premises, organisational chart, management and ownership, key personnel, products and/or services, innovation, insurance, risk, legal considerations, operations and sustainability.
Marketing and social entrepreneurship plan – Define your marketing strategy this should include: target market, market segmentation, unique value proposition, SWOT analysis, marketing mix and marketing communication and social media (includes details of marketing
tools and advertising approach).
Financial plan – Explain the business/revenue model that your will utilise to realise the opportunity. Produce a projected budget, this should include all revenue/income and expense projections for the first 12 months. Indicate all sample costs such as registrations, insurance, plant and equipment, office equipment etc. (as appropriate).
Strategic plan – Provide a mission statement. Explain your long-term strategy beyond the first 12 months, indicate your business goals.
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