MRK455 Applied Marketing Research- Develop Hypotheses

MRK455  Applied Marketing Research- Develop Hypotheses

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MRK455 Applied Marketing Research

Task:

The emphasis of this subject is on marketing research as an integral part of management decision making.

Students will gain an understanding of the required steps in designing a research study to yield relevant, timely, applicable, and accurate information.

Total 70 points and 10% of the overall mark.

2-Given COVID19 situation, how Canadian Tourism encourage/motivate people to travel domestically?

Proposal Structure & Rubric

1.Cover page (2 points)

2.Table of content (2 points)

3.Brief summary (2 points)

4.The problem statement:

a) Purpose of the study (5 points)

b) Research questions (5 points)

5.Scope of the study (5 points)

6.Develop hypotheses (10 points)

7.Relevance of the study (5 points)

8.Research design: (20 points)

c)Data collection methods

10. The budget (5 points)

11. Selected Bibliography (2 points)

12. Format, content and style (2 points)

MRK455 Applied Marketing Research

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